You want to make your ecommerce website more appealing than others? All you need to do is use these 3 elements and you can easily optimize ecommerce websites!
Ecommerce plays a crucial role in our offline and online lives. It does not matter whether you are purchasing clothing, books, electronics or groceries, the chances are you are using an ecommerce platform to do so.
Have you ever thought what makes some websites more attractive and appealing than others? If you are a business owner and you are running a business you simply need to know how to differentiate your ecommerce website from others.
In this article, we are going to share some proven steps that any online business owner can use to optimize ecommerce websites:
- Design – According to Steve Jobs, a design is not just what it looks and feels like, a design is how it works! Keep this in mind and follow Job’s lead. The first page of the website is called landing page and it is the most popular page and what most of your customers see. It is really important to make a first good impression there. If you have different products, make sure to give your visitors a search-bar functionality so they can easily find what they are looking for.
- The color psychology 101 – Believe it or not, the color of your site reflect your personality, and if you don’t take color psychology into account, you are missing a huge opportunity. You can easily drive customer engagement and brand your ecommerce store. For example, red signals anger, comfort, attention, love, life, excitement; orange signals happiness, determination, fascination, success, creativity, enthusiasm, attraction; green signals health, money, balance, harmony, good taste; yellow signals happiness, wealth, adventure, sophistication, competence; purple signals rower, respect, creativity, mystery, royalty, and authority; brown signals sadness, natural, friendliness, sadness, ruggedness, comfort; white signals order, purity, neutrality, simplicity; black signals expensive, grief, intelligent, and sophistication.
- Plug-ins – The apps and plug-ins for ecommerce platforms such as Magento, Shopify and others can improve the performance of your site. Here are some great plug-ins you can use: MailChimp, YotPo, Aftership, MageMail, LiveChat, and Affiliate Plus. All of these plug-ins will help you drive customers to your ecommerce site and increase your sales.
It takes a lot of effort to stand out from the competition in today’s ecommerce business world. Use these tips and you will improve the customer experience on the site!
— We Make Websites (@wemakewebsites_) 9 de diciembre de 2017